Privacy policy

Last updated: August 26, 2026

This Privacy Policy describes how RTX ECOM LLC, doing business as Ruebloom ("Ruebloom," "we," "us," or "our"), collects, uses, discloses, and otherwise processes personal information when you visit ruebloom.com, make a purchase, contact us, or otherwise use our website, products, and related services (collectively, the "Services").

Ruebloom is powered by Shopify, which provides the ecommerce infrastructure we use to operate our online store.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have received and understand this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Ruebloom.

"Personal information" means information that identifies, relates to, describes, or can reasonably be linked to an individual or household. It does not include information that has been lawfully deidentified or aggregated so that it cannot reasonably be linked to you.

We may collect the following categories of personal information:

Contact Information

This may include:

  • name;

  • email address;

  • telephone number;

  • billing address; and

  • shipping address.

Order and Transaction Information

This may include:

  • products viewed or purchased;

  • items added to your cart or wishlist;

  • sizes and colors selected;

  • order history;

  • returns;

  • exchanges;

  • cancellations;

  • refunds; and

  • transaction records.

Payment Information

Payments are processed through Shopify and other authorized payment providers.

Depending on the payment method you use, these providers may process information such as:

  • payment card information;

  • billing information;

  • payment authorization;

  • transaction amount;

  • payment method; and

  • transaction identifiers.

Ruebloom generally receives information necessary to confirm and manage your transaction and does not necessarily receive or store your complete payment card number.

Account Information

If you create a customer account, we may process information such as:

  • account credentials;

  • account preferences;

  • saved addresses;

  • order history; and

  • account settings.

Communications

We collect information you provide when you contact us, including through:

  • email;

  • telephone;

  • customer support requests;

  • return or refund requests; and

  • other communications.

Device and Technical Information

When you interact with the Services, we or our service providers may automatically collect:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • network information;

  • cookie identifiers;

  • advertising identifiers; and

  • similar technical information.

Usage Information

We may collect information regarding how you interact with Ruebloom, including:

  • pages viewed;

  • products viewed;

  • referring pages;

  • links clicked;

  • shopping activity;

  • cart activity;

  • interactions with advertisements; and

  • dates and times of visits.

Approximate Location

We or our service providers may derive an approximate location from information such as your IP address for purposes such as fraud prevention, analytics, localization, and advertising.

We do not intentionally collect precise geolocation information unless specifically disclosed and permitted by applicable law.

2. Sources of Personal Information

We may collect personal information from:

Directly From You

For example, when you:

  • make a purchase;

  • create an account;

  • contact customer support;

  • request a return or refund;

  • sign up for marketing; or

  • otherwise provide information to us.

Automatically

We may collect information automatically through:

  • cookies;

  • pixels;

  • tags;

  • browser technologies;

  • analytics tools; and

  • similar technologies.

Shopify and Service Providers

We may receive information from companies that help us operate Ruebloom, including:

  • Shopify;

  • payment processors;

  • fulfillment providers;

  • shipping carriers;

  • customer-support providers;

  • fraud-prevention providers;

  • analytics companies; and

  • technology providers.

Advertising and Business Partners

Where permitted by applicable law, we may receive information from advertising platforms, marketing providers, social media platforms, or other business partners.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing Our Services

Including to:

  • process purchases;

  • process payments;

  • fulfill orders;

  • arrange shipping;

  • provide tracking;

  • process exchanges, returns, and refunds;

  • manage customer accounts;

  • provide customer support; and

  • communicate about orders.

Improving Ruebloom

We may use information to:

  • understand how customers use our website;

  • improve navigation;

  • improve products and services;

  • personalize the shopping experience;

  • troubleshoot technical issues; and

  • measure website performance.

Security and Fraud Prevention

We may process information to:

  • authenticate transactions;

  • prevent fraudulent purchases;

  • investigate suspicious activity;

  • protect customers;

  • protect our website;

  • prevent misuse of our return and refund policies; and

  • maintain the security of our systems.

Advertising and Marketing

Where permitted by applicable law, we may use personal information to:

  • send promotional emails;

  • show advertisements;

  • measure advertising performance;

  • personalize advertising;

  • understand customer interests; and

  • create audiences for advertising platforms.

You may opt out of promotional emails at any time through the unsubscribe link in those emails.

Legal and Compliance Purposes

We may process information when reasonably necessary to:

  • comply with applicable laws;

  • comply with tax and accounting obligations;

  • respond to valid legal requests;

  • prevent illegal activity;

  • establish or defend legal claims; and

  • enforce our Terms of Service and other policies.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy.

Shopify

Our store is hosted by Shopify.

Shopify processes personal information to provide ecommerce functionality and may process information in accordance with its own privacy policies.

Payment Processors

Payment information may be processed by authorized payment providers to:

  • authorize transactions;

  • process payments;

  • prevent fraud; and

  • process refunds.

Fulfillment and Shipping Providers

We may provide information such as your:

  • name;

  • shipping address;

  • telephone number;

  • email address;

  • order details; and

  • delivery information

to suppliers, fulfillment providers, logistics companies, and shipping carriers where necessary to prepare and deliver your order.

Because some Ruebloom orders are fulfilled internationally, this information may be transmitted to service providers located outside the United States, including logistics and fulfillment partners in China.

These providers receive information only as necessary to perform fulfillment and delivery services.

Technology and Service Providers

We may disclose information to providers assisting with:

  • website hosting;

  • information technology;

  • cloud services;

  • customer support;

  • fraud prevention;

  • analytics;

  • email delivery;

  • order management; and

  • security.

Advertising and Analytics Partners

Subject to applicable law and your privacy choices, we may disclose information such as:

  • cookie identifiers;

  • device information;

  • IP-derived information;

  • browsing activity;

  • product interactions; and

  • advertising identifiers

to analytics or advertising providers.

Depending on applicable state privacy law, some of these disclosures may be considered a "sale," "sharing," or processing for targeted advertising, even where Ruebloom does not receive money in exchange for your personal information.

You may exercise applicable opt-out rights through our:

Your Privacy Choices / Data Sharing Opt-Out page:
https://ruebloom.com/pages/data-sharing-opt-out

Legal and Business Purposes

We may disclose information when reasonably necessary:

  • to comply with law;

  • to respond to a court order, subpoena, or valid governmental request;

  • to investigate fraud or illegal conduct;

  • to protect the rights or safety of Ruebloom, customers, or others; or

  • in connection with a merger, financing, acquisition, restructuring, bankruptcy, or sale of all or part of our business.

5. Relationship With Shopify

Ruebloom uses Shopify to provide and operate the Services.

Information submitted through our store may be transmitted to and processed by Shopify.

Shopify may also process information about your interactions with Ruebloom and other Shopify merchants to provide certain services and enhanced features.

In circumstances where Shopify independently determines the purposes and means of processing personal information, Shopify is responsible for that processing under its own privacy policies.

You may learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

6. Cookies and Similar Technologies

Ruebloom and our service providers may use cookies and similar technologies.

These technologies may be used for:

Essential Functions

Including:

  • maintaining your shopping cart;

  • completing checkout;

  • remembering necessary preferences;

  • maintaining website security; and

  • preventing fraud.

Analytics

To understand:

  • website traffic;

  • website performance;

  • customer interactions; and

  • how visitors use Ruebloom.

Advertising

Where permitted by applicable law, cookies or similar technologies may be used to:

  • measure advertising;

  • personalize advertisements;

  • create advertising audiences; and

  • understand interactions with marketing campaigns.

Depending on your location and applicable law, you may have choices regarding certain non-essential cookies or advertising technologies.

7. Sale, Sharing and Targeted Advertising

Ruebloom does not sell personal information for money in the ordinary meaning of the word "sell."

However, certain U.S. privacy laws define "sale" or "sharing" more broadly.

For example, using advertising technologies that disclose online identifiers or browsing activity to advertising partners may qualify as:

  • a sale of personal data;

  • sharing of personal information; or

  • processing for targeted advertising

under certain state privacy laws.

Where applicable, you may opt out through:

https://ruebloom.com/pages/data-sharing-opt-out

We will honor qualifying opt-out requests as required by applicable law.

8. Global Privacy Control and Universal Opt-Out Signals

Where required by applicable law, Ruebloom recognizes qualifying browser-based universal opt-out preference signals, including Global Privacy Control ("GPC").

When we receive a qualifying signal, we will process it as an applicable request to opt out of:

  • sale of personal information;

  • sharing of personal information; and/or

  • targeted advertising,

to the extent required by the law applicable to that visitor.

A signal generally applies to the browser or device from which it is sent unless we are able and required to associate the request with a customer account.

Other browser "Do Not Track" signals that do not constitute legally recognized opt-out mechanisms may not be recognized.

9. U.S. State Privacy Rights

Depending on your state of residence and whether the applicable law applies to Ruebloom, you may have rights regarding your personal information.

These rights may include:

Right to Access or Know

You may have the right to confirm whether we process your personal information and to request access to certain information.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Delete

You may have the right to request deletion of certain personal information, subject to applicable exceptions.

Right to Data Portability

You may have the right to receive certain personal information in a portable and reasonably usable format.

Right to Opt Out

Where applicable, you may have the right to opt out of processing for:

  • targeted advertising;

  • sale of personal information; or

  • sharing of personal information.

Right to Limit Certain Uses of Sensitive Personal Information

Residents of certain jurisdictions may have rights concerning the use or disclosure of sensitive personal information where applicable.

Ruebloom does not intentionally use sensitive personal information to infer characteristics about customers except where expressly disclosed and permitted by applicable law.

Right to Obtain Information About Third-Party Disclosures

Where applicable, you may have the right to request information regarding categories of third parties, or in some jurisdictions specific third parties, to which personal information has been disclosed.

Right to Appeal

Residents of certain states may have the right to appeal a decision we make regarding a privacy-rights request.

You may submit an appeal by emailing:

support@ruebloom.com

Please include "Privacy Rights Appeal" in the subject line.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

10. California Privacy Notice

This section supplements the remainder of this Privacy Policy for California residents where the California Consumer Privacy Act ("CCPA") applies.

Depending on how you interact with Ruebloom, the categories of personal information we may collect include:

  • identifiers, such as name, email address, telephone number, IP address, billing address, and shipping address;

  • customer-record information;

  • commercial information, such as purchases, returns, product interests, and transaction history;

  • internet or other electronic-network activity;

  • approximate geolocation derived from IP address;

  • account and authentication information;

  • communications with customer support; and

  • inferences generated from shopping or browsing activity for personalization or advertising.

We collect and use these categories for the purposes described in this Privacy Policy, including:

  • processing orders;

  • delivering products;

  • processing payments;

  • customer service;

  • fraud prevention;

  • analytics;

  • marketing;

  • advertising;

  • website improvement; and

  • legal compliance.

We may disclose these categories to service providers and other recipients described in the How We Disclose Personal Information section.

Certain disclosures involving advertising technologies may constitute "selling" or "sharing" under California law.

California residents may use the following page to exercise applicable opt-out rights:

https://ruebloom.com/pages/data-sharing-opt-out

Where required, we also honor qualifying Global Privacy Control signals.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

11. Exercising Your Privacy Rights

Where applicable, you may exercise privacy rights by contacting us at:

support@ruebloom.com

You may also use our privacy choices page for applicable sale, sharing, or targeted-advertising opt-out requests:

https://ruebloom.com/pages/data-sharing-opt-out

Please provide sufficient information for us to understand and process your request.

We may need to verify your identity before completing certain requests.

Where permitted by law, an authorized agent may submit a request on your behalf. We may request reasonable evidence that the agent is authorized to act for you.

We will respond within the period required by applicable law.

12. Marketing Communications

If you receive promotional emails from Ruebloom, you may unsubscribe at any time by using the unsubscribe link included in the message.

Opting out of promotional communications does not prevent us from sending necessary transactional communications such as:

  • order confirmations;

  • shipping notifications;

  • security notices;

  • refund information;

  • return communications; or

  • customer-service messages.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.

The retention period depends on factors such as:

  • the nature of the information;

  • whether you maintain a customer account;

  • fulfillment of orders;

  • customer-service needs;

  • fraud prevention;

  • legal obligations;

  • tax and accounting requirements;

  • chargeback periods; and

  • dispute-resolution requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it as permitted by applicable law.

14. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information.

However, no electronic transmission, network, or storage system can be guaranteed to be completely secure.

Please do not send highly sensitive information, including complete payment-card details or passwords, to Ruebloom by email.

15. Children's Privacy

Ruebloom is a general-audience women's fashion store and our Services are not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without legally required authorization.

If you believe that a child has provided personal information to us inappropriately, please contact:

support@ruebloom.com

and we will review the request and take appropriate action.

We do not knowingly sell or share, as those terms are defined under applicable law, personal information of consumers under 16 years of age.

16. International Processing and Transfers

Ruebloom operates an international ecommerce supply chain.

Personal information may therefore be processed or accessed outside the state or country in which you live.

For example, limited order and delivery information may be transmitted to international fulfillment or logistics providers where necessary to prepare and deliver your purchase.

We require service providers to process information in accordance with applicable contractual and legal requirements.

17. Third-Party Websites

The Services may contain links to websites or services operated by third parties.

Ruebloom does not control those third parties and is not responsible for their independent privacy or security practices.

We recommend reviewing their applicable privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our practices;

  • new service providers;

  • operational changes;

  • technological changes; or

  • changes in applicable law.

When we update this Privacy Policy, we will update the "Last updated" date.

Where required by applicable law, we will provide additional notice regarding material changes.

19. Contact Us

For questions about this Privacy Policy or to exercise applicable privacy rights, contact:

Ruebloom
Operated by RTX ECOM LLC

1209 Mountain Road PL NE, Ste R
Albuquerque, NM 87110
United States

Email: support@ruebloom.com
Phone: +1 (505) 630-4799

Customer Support Hours:
Monday–Friday, 8:00 AM–7:00 PM Mountain Time (MT)